Extech Building Materials wanted bring their marketing into the 21st century and to elevate their brand in the crowded Metro New York restoration, waterproofing and construction marketplace.
We developed a vendor engaged enhanced marketing program, which jumpstarted a complete marketing presence across multiple platforms, from social media, to point of purchase and even a broadcast TV campaign.
We positioned the brand as a peer group who provides their customers a competitive advantage, a “Step Ahead”.
This work was executed in a support role through another marketing company, with our team managing all strategy, content creation and distribution.
FRD provided research, strategy, program development, vendor sell in, program content development, content distribution, broadcast commercial development (strategy/creative/direction) , event management
– working with Feury Image Group.